We turn complex financial ideas into simple, more digestive contents with a mix of videos, articles, inforgraphics, quizzes to drive user engagement through discovery.
01
Streamline Content
Discovery
Adhering to accessibility compliance standards, the new platform is accessible across different devices and screen-reader friendly. I worked on adapting layouts that feel more immersive on mobile.
03
Improve Accessibility
By incorporating playful and abstract graphic that represent key terms in financial planning as the primary visual language, the new Living Confidently site makes financial planning less intimidating to individuals with various needs.
02
Unique Design Language
Challenges
Challenge
The old site had an abundance of content that was challenging to locate. In order to maintain user engagement and increase the potential for conversions, it is important to optimize the user experience by providing quick and easy access to relevant content for clients with varying financial objectives.
Solution
Challenges
Time frame:
Feb--Apr, 2022
My role:
I collaborated with a senior designer and design director to bring the new visual direction to life. My roles include wireframe brainstorming, designing new features and components easy to adapt for different devices and maximize user engagement, , overseeing all screen design across different breakpoints as well as ensuring the design meet WCAG compliances.
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Living Confidently
A revitalized experience to build financial confidence
My role:
Collaborated with a senior designer and design director to bring the new visual direction to life. My roles include wireframe brainstorming, designing new features and components easy to adapt for different devices and maximize user engagement, , overseeing all screen design across different breakpoints as well as ensuring the design meet WCAG compliances.
Time frame:
Sep--Dec, 2022
As part of Guardian Life Insurance, Living Confidently is resource platform that provides educational tools and guidance to help individuals make informed decisions about their financial future. Financial representatives use this platform to recommend products and work with clients to develop financial plans. A radical transformation is needed to increase content relevance and customer traction.
