TOWN&GOWN
CAMPAIGN
Branding
The goal of the campaign is to help city agencies communicate to the public the benefits of soil reuse, specifically closing the soil loop involving New York City’s capital projects to reduce the amount of excavated soil sent to landfills and the need to import soil from elsewhere for use on new projects. I created an infographic to simplify the process of soil reuse which are used on multiple platforms.
09/19-12/19
My role:
Research
Illustration
Branding
Campaign
Client:
Town&Gown CDW Group



