The goal of the campaign is to help city agencies communicate to the public the benefits of soil reuse, specifically closing the soil loop involving New York City’s capital projects to reduce the amount of excavated soil sent to landfills and the need to import soil from elsewhere for use on new projects. I created an infographic to simplify the process of soil reuse which are used on multiple platforms.
Town&Gown CDW Group
To help NYC agencies communicate the benefits of soil reuse and educate+gain trust from the public of reused soil. To address the benefit factors of reused soil for city projects.
The main messaging “We know where the soil comes from, but we also need to know where it goes afterwards.” uses a more approachable tone. It needs to sound legitimate but not too serious. Clear and simple messaging helps to break down complex scientific terms into understandable visual languages to educate the public.