OCEAN DATA
ALLIANCE
Website
Ocean Data Alliance is a platform that brings people from many professional fields to find and share ocean data that can benefit our ocean’s future. The goal of this project was to create a unique site that spreads awareness to ODA’s mission.
07/19-08/19
Internship group project
Role:
Brainstorm
Research
Information architecture
Prototype
Animation
Client:
Ocean Data Alliance
The original website was not a full website for the organization, it was for a specific event. We had to consider and plan the structure of the website to incorporate the values of the organization and how to join.
The client also wanted the website to be different from other competitors in his field. Therefore, maps of large cities were used to directly communicate that the organization is working on ocean cities to bring a change to the oceans.
Call To Action
The mission of the site is to transform viewers to members, so the main call to action is the membership plans followed by a summary of the benefits of joiningg memerbership.
Process
The opening animation resembles data gathering which forms the name of the organization. A different city map is used for the backgrounds, which speaks to ODA's mission to work with a global network of cities on sharing ocean data.
Since content needs to be updated frequently in the future, our team created blog posts, projects, and case studies on a database that enables the client to add or delete information easily.