GOOD TALK

Good Talk by Mira Jacob is a deeply relatable graphic memoir, which through having conversations with Jacob’s six-year old son, Z, discusses some of our most difficult questions in the society. The goal was to create a landing page  that relates to the graphic style of the book, as well as conveying the central message. 

The book already has a strong, distinctive visual style, therefore the site needs to carry out the same style yet not entirely repeating the same element. It is also important to create a memorable landing page that leads the viewers to buying the book. 

Call To Action

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The main CTA is to purchase the book, which can be found in the top right corner, or at the bottom after the viewers have an overview of the book.

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Process

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I read the book several times to determine the themes and visual style, then I did a competitor research on campaigns, ads and other publisher's sites that informs my UI elements. After I determined the design directions, I started creating wireframes and prototypes based on the strongest direction. 

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I created an alternating title strips between "good" and "talk" on the landing page to establish a conversation between typography that reflects the dialogue style in the book. The book takes on a conversational style across time and space, so I want to turn the website into a platform for viewers to have a direct conversation with the book.