HEN HOUSE

Product

DOSSIER

This hen house project works both as an artifact and a comprehensive research dossier which intends to discuss the problem of misleading animal welfare labels in a sarcastic way. With an "American Certified Humane" label and an open gate at the front of the house disguising its cage-like look from the back, the so called "cage-free" hen house questions the truth behind chicken farming and animal cruelty.

02/20

My role:

Research

Art direction

Product

Client:

Self-directed

Film

Music: Chicken Dance

Behind the scene

Music: Main title, "Chicken Run"

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Problem: Many unregulated animal welfare labels such as "cage-free" or "organic" can trick consumers into believing that animals are treated well and fairly while it is not true in reality, thus creating confusion for unaware consumers 

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I created a double sided hen house with front and back showing different images to the viewer, the contrast between an open door and bars also alludes to the double-standard animal farming.

The process of creation involved a comprehensive research on the topic of egg in a group of three, followed by a group discussion on the main design theme and deliverables to reflect our findings in the research. Each product/artifact is created individually, yet they all address some of the social and environmental impacts of eggs collectively. In addition to creating the hen house, I also made chicken finger puppets to introduce an interactive element. As a result, I created a short film inspired by the animation "Chicken Run", that humorously depicts conversations between four chicken who "plot" to escape from this "cage-like" house.

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