UHG·LY MARKET

Branding

uhg·ly mission is to reduce the amount of food waste caused by the rejection of “ugly” produce from other grocers. We want to redefine what “ugly” means with our imperfect produce. 

uhg·ly market wants to teach its customers about a more eco-friendly lifestyle, while bringing convenience from the market to their home.

10/19

My role:

Brand identity

Art direction

Website

Client:

Self-directed

#515444

#772717

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