TOWN&GOWN

CAMPAIGN

Branding

The goal of the campaign is to help city agencies communicate to the public the benefits of soil reuse, specifically closing the soil loop involving New York City’s capital projects to reduce the amount of excavated soil sent to landfills and the need to import soil from elsewhere for use on new projects. I created illustrations to simplify the process of soil reuse which are used on multiple platforms.

09/19-12/19

My role:

Research

Presentation

Campaign

Illustration

Client:

Town&Gown CDW Group

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